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Atlanta Braves Spring Chop: the money isn’t always that green

NEW YORK, NY - FEBRUARY 08: (L-R) Olympic hopefuls Jocelyne Lamoureux, Monique Lamoureux, Meghan Duggan and Hilary Knight pose for a photo at the NASDAQ Stock Market on February 8, 2017 in New York City. Team USA celebrates the one-year countdown to the Olympic Winter Games PyeongChang 2018. (Photo by Mike Stobe/Getty Images for the USOC)
NEW YORK, NY - FEBRUARY 08: (L-R) Olympic hopefuls Jocelyne Lamoureux, Monique Lamoureux, Meghan Duggan and Hilary Knight pose for a photo at the NASDAQ Stock Market on February 8, 2017 in New York City. Team USA celebrates the one-year countdown to the Olympic Winter Games PyeongChang 2018. (Photo by Mike Stobe/Getty Images for the USOC)
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WESTPORT, CT – FEBRUARY 08: In this photo illustration, a RadioShack calculator is shown on February 8, 2015 in Westport, Connecticut. RadioShack, which filed for Chapter 11 bankruptcy protection last Thursday, represented an older era of home electronics and consumer items.  (Photo Illustration by Spencer Platt/Getty Images)
WESTPORT, CT – FEBRUARY 08: In this photo illustration, a RadioShack calculator is shown on February 8, 2015 in Westport, Connecticut. RadioShack, which filed for Chapter 11 bankruptcy protection last Thursday, represented an older era of home electronics and consumer items.  (Photo Illustration by Spencer Platt/Getty Images)

The Braves split two games today at two different venues, but it seems that nearly the only thing anybody wants to talk about was the earnings report.

There was some good news for the Atlanta Braves today – more offense, a win, Austin Jacks— er, Riley went oppo-mammo , and the young bats seemed to kick it into another gear as the first full week of Grapefruit League play concluded.

But there was a lot noise, reaction, and general annoyance about this news report about the Braves’ parent company, Liberty Media.

Here’s the gist of the story, from the AJC’s Tim Tucker:

"The Braves’ revenue increased by $124 million in 2017, their first year in SunTrust Park, according to financial results released Thursday by team owner Liberty Media. Liberty said the Braves generated revenue of $386 million last year, a 47-percent increase from $262 million in 2016. Liberty Media CEO Greg Maffei described the increase as “astounding,” saying in a news release that it demonstrated “the appeal of the new SunTrust Park and (adjacent mixed-use development) Battery Atlanta.”"

Now this is good, but let’s go ahead and also talk about the other elephant in the room while we’re at it:

Now this quote from Craig Calcaterra on the NBC Sports website from December 15th:

"That’s probably on the low end, actually. Some people I’ve spoken to who are familiar with the acquisition say the figure is more like $68 million in Q1 of 2018."

(I found an update to that figure that we’ll see later)

Okay, so there’s a lot of money involved.  Let me turn the page now and explain why this isn’t the enormous windfall you might think it is.

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